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Search results for “website optimization”
Outbound car-rental platform Zuzuche.com closes its series B+ round
08/16/2016
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2:20:15 PM
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Guangzhou-based outbound car-rental platform Zuzuche.com has closed its series B+ round with GF Securities-owned direct investment fund GF Xinde Investment Management as the lead investor.
Establishing a data-driven digital platform for Chinese travellers
06/06/2016
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1:38:31 PM
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Foreign hotel brands’ digital assets are increasingly looking at offering a flexible and personalized experience to Chinese travellers, even learning from other Chinese websites in addition to their own proprietary findings.
Amadeus gears up for a bigger chunk of China’s travel pie
06/07/2016
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10:13:58 AM
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Amadeus has made significant headway in China, both with its distribution and IT solutions. The group has diligently aligned itself to experience the benefits of further deregulation steps.
5 areas that can enhance the UX strategy
05/11/2016
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11:05:23 AM
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In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
Understanding intricacies associated with digital ad market in China
05/27/2016
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9:08:23 PM
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Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Independent hotels need a clear focus to compete with chains
05/04/2016
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2:32:37 PM
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In order to compete with big chains, independent hotels could manage online reviews, reputation and social engagement, take advantage of tools to decide on competitive price and improve web content to attract more direct bookings.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016
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4:40:08 PM
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NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
Capitalizing on IT and data – China Eastern streamlines the blend
05/06/2016
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10:42:14 PM
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China Eastern, one of the three largest airlines in China, has laid a strong IT foundation, setting up a robust data infrastructure that is paving way for customer-centric decision-making.
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